Food Product Development: Based on Experience by Catherine Side is one of the IFT Basic Symposium Series. The 198 pages, in 14 chapters, were written by eight experts - new product development giants. This is is the collective work of a team of seasoned food industry consultants whose experiences and observations provide a "how to" guide of successful product and process development. Their information-packed presentations will deepen and broaden the food technologist's knowledge of food product development to the sphere beyond the laboratory.
Authors address the following key components of product development: Managing the Product Development Process, Consumer & Market Research, Making It Happen, Cost & Pricing.
A case study and several short case history lessons illuminate product development from perspectives that include consumer and marketing needs, manufacturing ramifications, communication issues, food safety systems, shelf life techniques, and distribution elements.
Book Info
About applying the basic theory of food product development and making it work in real life. Covers all the people involved in bringing new products through from concept to market. Lessons learned by major corporations over the years are included to illustrate a wide variety of situations.
Book Details
Authors address the following key components of product development: Managing the Product Development Process, Consumer & Market Research, Making It Happen, Cost & Pricing.
A case study and several short case history lessons illuminate product development from perspectives that include consumer and marketing needs, manufacturing ramifications, communication issues, food safety systems, shelf life techniques, and distribution elements.
Book Info
About applying the basic theory of food product development and making it work in real life. Covers all the people involved in bringing new products through from concept to market. Lessons learned by major corporations over the years are included to illustrate a wide variety of situations.
Book Details
- Hardcover: 199 pages
- Publisher: Wiley-Blackwell; 1 edition (July 15, 2002)
- Language: English
- ISBN-10: 0813820294
- ISBN-13: 9780813820293
- Product Dimensions: 9.1 x 6.1 x 0.5 inches
- List Price: $105.99
