We are increasingly becoming a foodie culture and, more than ever, food package designs are recognized as an important part of the recipe for success. Does the food arrayed on gourmet market shelves grab your attention and look good enough to eat? Because our everyday lives are overflowing with design, designers need to always find innovative ways to brand new products keeping in mind unified marketing strategies that are linked to the product or store image. Corporate identity, along with logo designs and packaging, all play an important part. Food Package Design features 400 works from 150 different brands from around the world—from distinctive logos and color schemes from long-established shops in Paris to the mouth-watering hip and colorful cartons of a fresh new juice line.
Product Details
- Hardcover: 160 pages
- Publisher: PIE Books; Bilingual edition (October 7, 2008)
- Language: English, Japanese
- ISBN-10: 4894445468
- ISBN-13: 978-4894445468
- Product Dimensions: 11.1 x 9 x 0.9 inches